30 Ways To Provide Value To Your Email Subscribers

Email lists are a very powerful tool.

It’s a list of people who have volunteered to hear all about your business (unless you buy a list, but that’s a whole different story)

Providing value to your email subscribers is important. You can’t just spam them with thousands of sales emails. You need to give them a reason to stay subscribed. 

But how do you provide value to your email subscribers?

Here’s a list of 30 different things to try:

  1. Educational Content: Teach your audience something new related to your industry or their interests. This could be how-to guides, tips and tricks, industry insights, or product tutorials.
  2. Exclusive Offers: Give your email subscribers access to exclusive sales, discounts, or special promotions. This can encourage people to stay subscribed to your emails and look forward to them.
  3. Personalisation: Tailor your content to the individual recipient based on their behaviour, preferences, or past purchases. Personalization can make your emails more relevant and valuable to the reader.
  4. Early Access: Let your email subscribers be the first to know about new products, services, or events. This can make your subscribers feel special and appreciated.
  5. Engaging Stories: Use storytelling to engage your subscribers on a deeper level. This could be stories about your company, customer success stories, or stories related to your industry.
  6. Useful Resources: Share valuable resources like ebooks, white papers, webinars, or case studies. These resources can help your subscribers learn more about a topic and see the value in your products or services.
  7. Interactive Content: Include interactive elements like quizzes, surveys, or games in your emails. This can make your emails more engaging and fun.
  8. Problem-Solving Advice: If you know your audience well, you understand their pain points. Provide content that helps solve those problems.
  9. Curated Content: Share a roundup of valuable content, such as relevant news, articles, or tools. Just make sure it’s something your audience would find interesting or helpful.
  10. Request Feedback: Show your subscribers that you value their opinion. Ask for feedback on your products, services, or content. This not only provides you with valuable data but also makes your subscribers feel involved and appreciated.
  11. Inspiration and Motivation: Send motivational quotes, inspiring stories, or case studies that resonate with your audience and help them overcome challenges or reach their goals.
  12. Behind-the-Scenes Access: Give your subscribers an exclusive look into your company. This could include interviews with team members, a tour of your office, or insights into your product development process.
  13. Invitations to Online Events: Invite subscribers to webinars, online workshops, or virtual meet-ups. Make sure these events offer valuable information or experiences.
  14. User-Generated Content: Share content created by your users or customers, such as reviews, testimonials, or user-submitted photos and videos. This can build a sense of community and trust.
  15. FAQs: Address common questions or misconceptions about your industry, product, or service. This not only provides valuable information to your subscribers but also helps establish your brand as an authority.
  16. Product Usage Tips and Hacks: Help customers get the most out of your product or service by offering helpful tips, tricks, or “hacks”.
  17. Latest Industry News: Keep your subscribers updated on the latest news or trends in your industry. This can be particularly valuable if your audience includes professionals in your industry.
  18. Charitable Activities: If your company is involved in charitable activities or social causes, share these stories with your subscribers. This can build a positive brand image and resonate with subscribers who share these values.
  19. Competitions or Giveaways: Host a competition or giveaway exclusive to your email subscribers. This can increase engagement and excitement around your emails.
  20. Membership Programs: If you have a membership or loyalty program, make sure your subscribers are the first to know about any new benefits, rewards, or exclusive deals.
  21. Product Recommendations: Based on past purchases or browsing behaviour, you can provide personalised product recommendations to your subscribers.
  22. Tips and Tricks: If your business is in a specialised industry, provide your subscribers with unique tips and tricks that they won’t find elsewhere.
  23. Celebratory Emails: Celebrate your subscribers’ important dates such as birthdays or anniversaries with special offers or simply a good wish. This can make your subscribers feel valued.
  24. Free Tools or Services: If possible, provide subscribers with access to free tools or services that might help them in some way. For example, if you’re in digital marketing, you could provide a free SEO audit.
  25. Relevant Partnerships: Share deals or news from partner companies that your audience might find beneficial. This not only adds value to your emails but also strengthens your partnerships.
  26. Upcoming Trends: Keep your audience ahead of the curve by sharing upcoming trends in your industry.
  27. Local News or Events: If you have a local business, share local news or events that your audience might be interested in.
  28. Data and Reports: If you have interesting data or reports about your industry or business, share it with your audience. This can be particularly valuable for B2B companies.
  29. Podcast or Blog Updates: If you have a podcast or blog, make sure your subscribers are the first to know when a new episode or post is out.
  30. ‘Ask Me Anything’ Sessions: Invite your subscribers to an ‘Ask Me Anything’ session with someone from your company. This not only allows you to interact directly with your audience, but also provides them with valuable information.


In conclusion, there’s a multitude of ways you can deliver value to your email subscribers. Remember, the heart of email marketing isn’t selling—it’s building relationships. Each email sent is an opportunity to connect with your audience, understand them better, and provide the content they find valuable. 

Whether it’s exclusive offers, educational content, or simply acknowledging a birthday, the goal should always be to serve your subscribers. By using these 30 strategies, you’ll be able to consistently deliver value, keeping your email subscribers engaged, loyal, and excited to hear from your business. 

So get creative, experiment with different types of content, and always strive to offer more value. Your email list will thank you for it!