Retail SEO: Using Search To Drive More Footfall To Your Store

83% of shoppers will research online before visiting an online store. Appearing at the top of search results is important in the digital retail world. It’s not just about being visible online for retail businesses of all sizes. It’s also a vital strategy for getting more customers to come to physical stores. This blog post …

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Demystifying Marketing Objectives: A Guide for Startup Founders and Business Owners

Marketing is a critical aspect of any business, yet it often remains a daunting mystery for many startup founders and business owners.  The term “Marketing Objectives” is an equally fundamental concept that can help you steer your business in the right direction.  In this blog post, we’ll break down what marketing objectives are, why they …

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Going the Extra Mile: Elevating Your Customer Service for Startup Success

People talk.  In fact, people talk a lot.  Word of Mouth (WoM) marketing is still the best marketing channel for building trust with customers. This is where your customers recommend your business either in person or online.  In today’s highly competitive business landscape, exceptional customer service can be a game-changer for startup founders looking to …

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Why is Marketing Important For Small Businesses?

As a small business owner, your to-do list is already exhaustive. You’re making connections. You’re building your product. And you’re staying on top of mountains of admin work. It’s exhausting. Marketing feels like just another thing to do. But that’s not true! Marketing can have a huge impact on your business in many different ways. …

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Why Email Marketing is Still Relevant for Startups

Email addresses are like diamonds for marketers. They are precious, and we marvel like dragons, gazing over our hoard of email addresses. And while emails aren’t necessarily forever (as people can unsubscribe at any time), they are surprisingly valuable and a heavy-duty tool in a marketer’s toolbox. Email marketing is still here and is doing …

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What Do Marketers Do?

Marketing is a fundamental part of small business and startups. Even the tiniest, newest company to the oldest international conglomerate needs a marketing strategy. While running the marketing yourself might seem like a great idea (after all, how hard can it be?), outsourcing your marketing or hiring a marketer might be a better option.  But …

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