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Marketing is a critical aspect of any business, yet it often remains a daunting mystery for many startup founders and business owners.  The term "Marketing Objectives" is an equally fundamental concept that can help you steer your business in the right direction.  In this blog post, we'll break down what …

People talk.    In fact, people talk a lot.    Word of Mouth (WoM) marketing is still the best marketing channel for building trust with customers. This is where your customers recommend your business either in person or online.    In today's highly competitive business landscape, exceptional customer service can …

Your website can make or break your business.    But people need to find it first.   Enter SEO – the magic wand of the digital era.    While everyone harps about the importance of SEO, how do you measure its success? This is where SEO KPIs come into play. …

Email lists are a very powerful tool. It's a list of people who have volunteered to hear all about your business (unless you buy a list, but that’s a whole different story) Providing value to your email subscribers is important. You can’t just spam them with thousands of sales emails. …

Why is Marketing Important For Small Businesses? As a small business owner, your to-do list is already exhaustive. You're making connections. You're building your product. And you're staying on top of mountains of admin work. It's exhausting. Marketing feels like just another thing to do. But that’s not true! Marketing …

Email addresses are like diamonds for marketers. They are precious, and we marvel like dragons, gazing over our hoard of email addresses. And while emails aren't necessarily forever (as people can unsubscribe at any time), they are surprisingly valuable and a heavy-duty tool in a marketer's toolbox. Email marketing is …

As humans, we all deserve to enjoy the environment we live in. Clean streets.   Fresh air.  Pleasant working conditions. Sustainable business is a growing trend which sees companies of all sizes balance the triple bottom line of: People Planet Profitability Gen Zs and Millenials are becoming far more green-conscious. Older …

As the Cheshire Cat once pointed out, if you don't know where you're going, "it doesn't much matter which way you go." Writing a marketing plan will help you work out where you are going and give you a road map to get there.  As your business and marketing team …

Marketing is a fundamental part of small business and startups. Even the tiniest, newest company to the oldest international conglomerate needs a marketing strategy. While running the marketing yourself might seem like a great idea (after all, how hard can it be?), outsourcing your marketing or hiring a marketer might …

So, you want to start a business? Starting a business can be overwhelming. Having some clear steps can help you to get your business off the ground. So, Let's get your business started with these seven steps to kick start your startup.   1. Know the problem you're solving. The …

Digital Marketing in 2021 is going to be an interesting topic. In some ways, it is no different than before – Customer-centric marketing with a relatable brand story is the key to business success. Sharing this story across multiple channels in a structured way will gain exposure, backlinks, and social …

Your campaigns need to be eye catching. Facebook, Instagram and other channels are busy places. You need to stand out.  But how can you get brilliant photos on a small budget? Free stock photos are your answer. A Note About Licences Copyright automatically applies to all works. You can’t just …

If you are new to the realms of digital marketing, you may be a little overwhelmed. There’s a lot to marketing. The further you dig, the more you’ll discover.   But worry not. We’ve put together an A-Z guide to give you a starting point. Having a good understanding of …

Your business is growing. You want to take over the world. You want to be the next big thing. But how do you get there?   Marketing is one area where most small business owners struggle. It is time consuming, complicated and you have more important things to do. So, …

What is Evergreen Content: The Ultimate Guide To Creating Content That Lasts Content is king. Marketing gurus of all kinds bang on about how content is key to your overall marketing strategy. Content is vital for SEO, social media marketing, email marketing, sales, customer service, and so much more. But …

Did you know you can increase sales without increasing traffic? Now, I know that you’re thinking. It seems a little dubious. But it’s true.  A/B testing is a fantastic way of improving your website’s conversion rate with a strategy based on facts and data. In its simplest form, an A/B …

Paid, Owned and Earned media is a way of defining different types of marketing channels in your strategy. But, what are these terms? Why are they important to your marketing strategy? Paid Media Paid Media is when you exchange money for advertising. This includes channels like: Social Media Advertising PPC, …