Definitions: Paid, Owned and Earned Media

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Paid, Owned and Earned media is a way of defining different types of marketing channels in your strategy. But, what are these terms? Why are they important to your marketing strategy? Paid Media Paid Media is when you exchange money for advertising. This includes channels like: Social Media Advertising PPC, billboards Radio ad spots TV […]

What Is Evergreen Content: The Ultimate Guide To Creating Content That Lasts

what is evergreen content blog

Content is king. Marketing gurus of all kinds bang on about how content is key to your overall marketing strategy. Content is vital for SEO, social media marketing, email marketing, sales, customer service, and so much more. But when the optimal article length is 2100 words long, coming out with high-quality content can be an […]

What Is A/B Testing and How Should You Use It?

what is a b testing and how should you use it

Did you know you can increase sales without increasing traffic? Now, I know that you’re thinking. It seems a little dubious. But it’s true.  A/B testing is a fantastic way of improving your website’s conversion rate with a strategy based on facts and data. In its simplest form, an A/B test runs two versions of […]

The Ultimate Guide To Choosing The Right Digital Marketing Agency in 2020

How to choose and agency

Your business is growing. You want to take over the world. You want to be the next big thing. But how do you get there? Marketing is one area where most small business owners struggle. It is time consuming, complicated and you have more important things to do. So, you decide to outsource the work […]

A-Z of Digital Marketing

a z of digital marketing

If you are new to the realms of digital marketing, you may be a little overwhelmed. There’s a lot to marketing. The further you dig, the more you’ll discover. But worry not. We’ve put together an A-Z guide to give you a starting point. Having a good understanding of what’s involved with marketing will make […]