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What Do Marketers Do?

Marketing is a fundamental part of small business and startups. Even the tiniest, newest company to the oldest international conglomerate needs a marketing strategy. While running the marketing yourself might seem like a great idea (after all, how hard can it be?), outsourcing your marketing or hiring a marketer might …

7 Steps to Kick Start Your Startup

So, you want to start a business? Starting a business can be overwhelming. Having some clear steps can help you to get your business off the ground. So, Let's get your business started with these seven steps to kick start your startup.   1. Know the problem you're solving. The …

25 Small Business Digital Marketing Trends You Can't Ignore in 2021

Digital Marketing in 2021 is going to be an interesting topic. In some ways, it is no different than before – Customer-centric marketing with a relatable brand story is the key to business success. Sharing this story across multiple channels in a structured way will gain exposure, backlinks, and social …

The Ultimate Guide To Free Stock Photos [Plus 21 Recommended Websites]

Your campaigns need to be eye catching. Facebook, Instagram and other channels are busy places. You need to stand out.  But how can you get brilliant photos on a small budget? Free stock photos are your answer. A Note About Licences Copyright automatically applies to all works. You can’t just …

A-Z Of Digital Marketing

If you are new to the realms of digital marketing, you may be a little overwhelmed. There’s a lot to marketing. The further you dig, the more you’ll discover.   But worry not. We’ve put together an A-Z guide to give you a starting point. Having a good understanding of …

The Ultimate Guide To Choosing The Right Digital Marketing Agency

Your business is growing. You want to take over the world. You want to be the next big thing. But how do you get there?   Marketing is one area where most small business owners struggle. It is time consuming, complicated and you have more important things to do. So, …

What Is Evergreen Content?

What is Evergreen Content: The Ultimate Guide To Creating Content That Lasts Content is king. Marketing gurus of all kinds bang on about how content is key to your overall marketing strategy. Content is vital for SEO, social media marketing, email marketing, sales, customer service, and so much more. But …

What Is A/B Testing and How Should You Use It?

Did you know you can increase sales without increasing traffic? Now, I know that you’re thinking. It seems a little dubious. But it’s true.  A/B testing is a fantastic way of improving your website’s conversion rate with a strategy based on facts and data. In its simplest form, an A/B …

Definitions: Paid, Owned and Earned Media

Paid, Owned and Earned media is a way of defining different types of marketing channels in your strategy. But, what are these terms? Why are they important to your marketing strategy? Paid Media Paid Media is when you exchange money for advertising. This includes channels like: Social Media Advertising PPC, …