The world of e-commerce and retail is busier than ever. Customers have so much choice at their fingertips, and low-cost mass-market brands like Shein and Temu dominate the market. Small businesses need to constantly look for strategies that reach their audience and resonate with them on a personal level. Enter direct marketing—a strategy that’s become …
What is Direct Marketing for E-commerce and Retail Businesses? Read More »
Marketing is a critical aspect of any business, yet it often remains a daunting mystery for many startup founders and business owners. The term “Marketing Objectives” is an equally fundamental concept that can help you steer your business in the right direction. In this blog post, we’ll break down what marketing objectives are, why they …
Demystifying Marketing Objectives: A Guide for Startup Founders and Business Owners Read More »
Paid, Owned and Earned media is a way of defining different types of marketing channels in your strategy. A mixture of all three is vital for your growth.
If you are new to the realms of digital marketing, you may be a little overwhelmed. There’s a lot to marketing. The further you dig, the more you’ll discover. But worry not. We’ve put together an A-Z guide to give you a starting point. Having a good understanding of what’s involved with marketing will make …
What is Evergreen Content: The Ultimate Guide To Creating Content That Lasts Content is king. Marketing gurus of all kinds bang on about how content is key to your overall marketing strategy. Content is vital for SEO, social media marketing, email marketing, sales, customer service, and so much more. But when the optimal article length …
Did you know you can increase sales without increasing traffic? Now, I know that you’re thinking. It seems a little dubious. But it’s true. A/B testing is a fantastic way of improving your website’s conversion rate with a strategy based on facts and data. In its simplest form, an A/B test runs two versions of …
